For the past 3 years, VPI has focused on new/entry level audiophiles and music fans and getting them to embrace vinyl for the first time. With the Prime, VPI wanted to get back to their roots and focus on the existing audience with a turntable that offers quality hi-end sound and takes advantage of their improvements in technology, all at an affordable price.
“By getting out of the way entirely, the VPI Prime simply let the cartridge do its intended job. Most other turntables make this music ‘fall’ out of the speakers, but with the VPI it just sang!” Alan Sircom Hi Fi+
VPI believe it is important to show the industry that they will still be making new turntable and designs whether Harry is in the factory or poolside! The Prime is Mat Weisfeld's first solo design on a table, with Harry's approval as well as input from the rest of the VPI staff. The shape of the Prime is meant to have a curvier and sexier look compared to the "classic" look of their tables over the past 10 years, while at same time having the footprint to accommodate the space needed for a 10 inch 3D arm.